About Lauren Shirreffs 

Lauren Shirreffs is an entrepreneur, strategist, and brand builder with over 15 years of experience helping leaders, creatives, and founders build personal brands and businesses that are both impactful and sustainable. She has worked with 200+ brands and professionals, founded and scaled two agencies — 2Social, Toronto’s first social media–first agency, and NXTDOOR — and has taught, mentored, and spoken to audiences across entrepreneurial, creative, and corporate spaces.

With a background spanning wellness, marketing, and creative strategy, Lauren brings a grounded, intentional approach to growth — blending strategic thinking with intuition to help clients build brands that align with both their goals and their lives. Known for her high standards, calm perspective, and sharp sense of humor, she takes building things that last seriously — but not everything else.